PICS Auditing connects companies with qualified suppliers, contractors and vendors. They wanted a complete brand evolution—to change their name, identity and web site to better communicate their services to global customers. Working with the Quiver Agency, we renamed the company to Avetta—a tribute to their proprietary auditing and vetting process. We then created the company identity, brand guidelines, case study sheets and corporate web site, for a revitalized, and energized brand.