A start-up, specialty food company needed an identity, packaging, sales materials, web site and everthing in-between. Their core products were specialty condiments—and in particular the best spicy orange sauce you've ever tasted. Since we were involved at the embryonic stage, we had the good fortune of having no established branding standards to adhere to, enjoying full freedom when it came to the creation of this fledgling brand. From cool little sales booklets and sell sheets, to fun-to-wear apparel. From packaging and labels to an engaging, informative web site, this was a 'tasty' project.